But will Hazel Blears, she of 'political bloggers are ruining the UK political landscape' fame, be at the forefront of the new dawn for blogging?
Labour should get its in-house messages on blogging lined up before it starts having external meetings, otherwise it may appear to many like a ham-fisted attempt to get down with the kids.
Now I am off to TwitterBook my FaceSpace.
Andy Barr, co-MD, 10 Yetis Public Relations
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