While examples of bad practice are instructive and often provide an engaging way to learn, we can also learn from the positive stories. There are great examples of good practice - such as this year's winner of the CIPR Public Affairs Excellence Award, the Royal British Legion, for its 'Honour the Covenant' campaign. It raised awareness of our national duty of care and successfully applied pressure to the Ministry of Defence, ministers and MPs.
Those working in public affairs can also work to raise standards by joining the CIPR and by signing its Code of Conduct, thereby showing a commitment to their profession.
Keith Johnston, group chairman, CIPR government affairs