Media: The Editor's Desk - Paul Rees, Q magazine

- Q is a music magazine, isn't it?

Yes, but we aim to provide a different take. It is easy to slip into a typical music format and Q wants to challenge that.

- So you've gone through a redesign...

Yes, we hired Ian Stevens from Empire to provide us with iconic covers. Mic Wright from Stuff focuses on the front part of the mag and Will Lawrence is in charge of a bigger entertainment section. Miranda Sawyer and Billy Bragg have joined as contributing editors.

- What makes a great Q feature?

We get great access to people. We have a fantastic Clint Eastwood interview coming up, where he is interviewed at home by his friend and fellow jazz fanatic Jamie Cullum.

- What things have made you most proud to work on the magazine?

The David Bowie and Kate Moss pairing was a career highlight. Only Q could get those two together.

- What is your PR pet peeve?

There is a lack of thought and creativity in music PR. Simply sending us a band name is not inspiring. Give unique ideas. Music releases are also becoming increasingly obstructive. Music PROs should allow journalists to listen to new releases as they would do at home.

- What are your media must-haves?

The best thing on TV all year was BBC2's Amazon with Bruce Parry. I also still have to read the daddy of music mags Rolling Stone as it has the broadest music remit. Vanity Fair's political stuff is great.

- What do you think of social media?

I detest anonymous blogging as they can easily have a go at something without proposing a solution. I do read West Brom's website regularly.

Circulation: 113,174
Lead times: Six weeks

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