Posted by Michael Litman
16 November - What's my favourite agency site? It's a toss-up between Mischief (mischiefpr.com/home) and Frank (frankpr.it). It's definitely a wow moment when you visit for the first time. Other notable agency sites include Bray Leino (brayleino.co.uk), Cow (thisiscow.com), Diffusion (diffusionpr.com) and Freud (freud.com). An agency's website should be attention-grabbing and push the envelope.
... AND AGAIN
Posted by Steve Earl
13 November - At a time when so many agencies are puffing up their digital credentials and professing the tech-savvy expertise of their entire teams, many of their web sites are letting them down. Why don't they let more of the team contribute to the site, given their people are presumably advising their clients on newsworthiness, positioning, tone and the like?
PR IN A RECESSION
Posted by Tim Dyson
14 November - I urge agencies to provide their clients with reasons why PR budgets should be protected during a downturn. If you simply scour the web you will find work to measure PR against other disciplines. This work clearly shows the value of PR and why there is a strong link between the sales and brand value of a business and the PR the company does.