Comms experts agree that Haringey Council must stop resisting calls for heads to roll over the Baby P tragedy.
As PRWeek went to press, no-one at Haringey had resigned or been sacked.
Regester Larkin MD Andrew Griffin said Haringey should have sacked someone. 'Crisis comms is about actions as well as words,' he said. 'There is no way of communicating around something as dreadful as this without using actions.
'Someone needs to take responsibility by resigning or getting sacked. Something as emotional and dramatic as this demands closure. I think it will end up that way.'
Griffin added that the press would continue 'banging on' until a resignation is made. He added: 'Haringey has to realise that is the way the media behave and how people think.'
Editor of new online crisis management magazine Reputations Online Jim Ensom agreed: 'As in the case of Ross and Brand, resignation is a sign of contrition. Sadly, you can lose good talent. But the lesson learned is that reputation protection is not one to be led by the uninitiated.'
BBC Radio 2 controller Lesley Douglas and Russell Brand resigned in the wake of the Sachsgate row, as did David Barber, who cleared the material for broadcast.