Media group hires M: Communications

Entertainment Rights, the global media group, has hired M: Communications as its retained financial PR agency.

Postman Pat: Entertainment Rights brand

Nick Phillips joined as the new chief executive of Entertainment Rights in March, which led to a review of the comms side of the business. B

Bell Pottinger was previously the media group's agency for four and a half years, before M won the account in a four-way pitch.

Entertainment Rights specialises in children's and family entertainment programming, including brands such as Postman Pat, Casper the Friendly Ghost, and Basil Brush.

M will report to Simon Avis, head of PR at Entertainment Rights. The account team will be overseen by M's co-founder Nick Miles and will include Charlotte Kirkham (formerly of Bell Pottinger) and Ben Simons.

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