Kickers hires Splendid

Splendid Communications has been appointed by footwear brand Kickers.

Kickers: take on Splendid
Kickers: take on Splendid

The brand, owned by Pentland, has hired Spendid from 1 November. Splendid was one of three agencies that pitched for the role.

Splendid has been tasked with reinforcing the brand's connections with youth through music and digital media.

Splendid will work alongside Kickers' creative agency ODD and newly appointed digital agency Holler to shape brand communications, building on last year’s 'Meet The Kickers' creative campaign aimed at student and festival culture.

Kickers is celebrating its 40th year in 2010.

The move sees MD Alec Samways reunited with the Kickers brand after seven years. Samways headed up the brand practice at Slice. Associate director Gary Bradshaw will lead the account alongside Samways.

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