Holland & Barrett readies PR drive

High street retailer Holland & Barrett is rolling out a multi-million pound communications and marketing campaign.

Holland & Barrett: going for push in PR
Holland & Barrett: going for push in PR

Brighton-based health and beauty shop Pegasus PR has been reappointed by the retailer with a brief to support the campaingn. The PR drive is designed to confirm the company's position as one of the UK's biggest natural health brands.

Pegasus will also continue to look after the company's entire portfolio of vitamins, minerals, supplements and health foods.

As part of the push Holland & Barrett is introducing two new characters, Mr Holland and Mr Barrett, who will appear in a series of television adverts, online portals and in-store merchandising to champion the firm's core values of low prices and expert advice.

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