Media: Space barons

What is it? Website for monthly fashion magazine Glamour, relaunched last week

Circulation: Too early for figures

Frequency: Daily

Staff: Eight

Who are the web barons?

Natasha Aitken is the digital editor, in charge of seven writers from the CondeNet editorial team. All eight fashionistas are experts in their fields across beauty, celebrity and fashion.

Get the tone right

The website wants to deliver the hottest stories before they hit the weeklies. It offers readers a daily fix of fashion frivolity. Its new feature 'Beauty School' sees Glamour's resident beauty queen dish out advice from her celebrity friends for readers.

Approachability relies on PR professionals to keep it in the know about the latest products. 'Without beauty PROs, we would be lost at sea,' says Aitken. The same goes for fashion and lifestyle. Aitken adds: 'Keep bothering us - we love it.'

PR friendly score 10/10.

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