Posted by Dirk Singer
10 November I'm imagining the scene: A bunch of ad execs and one of the world's top tech companies are thinking: 'Recession... need to sell ad space... let's think of a clever name to get brands on board.' Drum roll... meet the "digital divas", unearthed by Microsoft Advertising, Ogilvy and Mindshare. Here's the research:
- 16 per cent of the female population are 'digital divas'
- On average they have 171 contacts in email, social networks and on mobiles
- 86 per cent pass on interesting finds
- 22 per cent shop online at least once a day.
A RICKROLLING IDEA
Posted by Rich Leigh
Rick Astley has been named the Best Act Ever by MTV... His success is being attributed to 'Rickrolling', whereby the 80s popstar's hit Never Gonna Give You Up has been hidden behind a variety of fake links. SurveyUSA estimates that 18 million American adults were Rickrolled in April alone this year. This just shows the brilliance of well-executed online PR.
BACK TO SCHOOL, PROS
Posted by Susannah Wyeth
I stand firmly alongside John Humphrys when he complains tautology is 'the linguistic equivalent of having chips with rice'. Brilliant. As a PRO, bad grammar and the misuse of words just shouldn't happen.