Technology: CC Group to launch Logic3 accessories

CC Group has won a six-figure brief with Logic3, one of the world's leading manufacturers of video game and portable music accessories.

The agency will help to launch a range of products, including its iPod speaker system, the Valve80, and the i-Station Rotate, designed to improve the video-watching experience on the iPhone and iPod Touch.

The brief focuses on encouraging retailers to increase their stock of Logic3's products. The agency will also be targeting the national and business press to raise general awareness of the firm.

This week CC Group will be visiting publishing houses in London and Brighton to secure product reviews in magazines such as Maxim and Loaded.

Kevin Taylor, who heads CC Group's consumer tech division, admitted that conditions on the high street were tough, but said highly desirable products would still attract demand. 'Christmas hasn't been cancelled,' he said.

Taylor said that the decline in CD sales did not necessarily spell trouble for Logic3's music products. 'The music industry is struggling in terms of sales of music, but not the products through which you listen to music,' he said.

This week it was revealed that UK sales of games will top music and video combined in 2008. The games accessories market is estimated to be worth more than ten per cent of the video game sector.

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