City & Corporate: The Week in City & Corporate

Lawson Dodd hires director, Penrose to advise American Century Investments

Lawson Dodd has appointed Terence Gibbons as a director. Gibbons moves from College Hill, where he headed the corporate and B2B function. He joins the senior management team along with RedheadPR's Sara Tye (see News). Before College Hill, Gibbons worked at the Office of Fair Trading and was in charge of PR for the Millennium Dome. He will be working on key accounts in the private equity, finance and the legal sectors.

American Century Investments has drafted in Penrose Financial to serve as media adviser for its international business launch, taking on an ongoing PR brief across UK and Europe. The Penrose team, led by Sally Todd, managing partner, will initially focus on building awareness of the asset management firm's equity growth funds, launching early 2009. Penrose will work closely with Michael Green, senior VP, international, as well as its in-house team in Kansas City, Missouri.

Wesleyan Assurance is seeking a retained corporate agency. The firm, which specialises in providing insurance to certain professions, such as lawyers, teachers, doctors and dentists, is still in the early stage of the process. It is believed to have drawn up a long-list of agencies and is currently conducting a pitch process. The brief is understood to contain an element of consumer work to target those professions.

BondPR International has created a 'budget' media relations service in multiple countries. The service is available for a fixed fee, through a single point of contact, and is designed for brands that temporarily do not have the budget for a full-service PR firm in numerous jurisdictions. The initiative is also targeting other PR firms that do not have a global reach but have clients needing a presence in other locations. The agency's budget service offers a local-language press office in each country to target key media and one press release per month.

Adessi, the Northern England-based agency, is to co-ordinate a PR campaign for drinks logistics specialists Tradeteam. It will reinforce Tradeteam's market-leading position through business media and trade press as well as highlighting its CSR work.

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