BM launches media monitoring tool

Burson-Marsteller has launched a service to immediately analyse business media coverage for clients in Europe, the Middle East and Africa.

The Media Intelligence Suite aims to give clients real-time information and in-depth analysis of their presence in traditional and digital media. The web-based media monitoring and analysis  tool integrates all news content onto one central website accessible to the client.

The articles are fed into the website almost simultaneously with their publication and consultants at Burson-Marsteller can assess and evaluate them according to the relevance to the client.

‘Today clients want more than traditional media monitoring,' said Burson-Marsteller head of technology and digital communications in Germany, Nikolaus Zumbusch. ‘They need a service that gathers worldwide business-critical news about them on one platform.'

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