Bite bags broadband provider

Bite PR has won a retained account with The Cloud, the largest independent wireless broadband provider in Europe, following a five-way competitive pitch.

The Cloud: win for Bite
The Cloud: win for Bite

The Cloud recently closed €15 million (£12,240,300) in funding from current investors. The broadband provider builds and operates wireless networks for mobile companies, including O2, Orange, and Vodafone and has over 20,000 wireless network access points in 11 European countries. The company also supports wireless connections at McDonalds restaurants, Heathrow airport and the outdoor City of London & Canary Wharf.

Bite will be working alongside Amanda-Jane Lewin, head of strategic marketing at The Cloud. Mantra PR had been handling the PR for The Cloud since 2003 (PRWeek, 10 January, 2007).

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