Taylor Herring promotes X-factor for bands

Channel 4 has called in Taylor Herring to handle PR for its latest music programme - an 'X-factor' style show for bands.

Judges: 4Music 'X-factor' style show
Judges: 4Music 'X-factor' style show

The agency has been briefed to maximise the PR around the programme's key judges: Alex James, Lauren Laverne and presenter Alex Zane. It will also build media awareness of the short listed bands and artists.

Channel 4's Orange unsignedAct with Sony Ericsson airs on T4 and music channel 4Music. The series kicked off last year, and showcases unsigned artists and bands on a weekly show. The winner will receive a recording contract with Universal Records. This year the competition has been opened up to singer-songwriters.

Taylor Herring will work alongside Sony Ericsson's retained agency Brando - who is promoting Orange and Sony Ericsson's involvement in the show -T4's retained agency Henry's House and the Channel 4 inhouse press team.

The contract is for three months.

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