From our Readers - BBC shows weakness of PR understanding

Behind the public criticism of the BBC was the astonishing and embarrassing weakness of the corporation's PR (News, 31 October). This was a failure much more fundamental than an inability to manage the crisis. The BBC's PR people obviously had no power to control events, nor to get senior executives to listen to whatever advice they must have given - unless, of course, that advice was to keep their heads down and say nothing.