Technology: The Week in Technology

Carphone Warehouse subsidiary chooses Lucre

Opal Telecom, a subsidiary of Carphone Warehouse, has chosen Lucre Communications to be its first retained agency. Lucre beat off Citigate Dewe Rogerson and two other agencies in a competitive pitch for the B2B account. The key part of the brief is to reposition Opal Telecom following the company's rebranding. Lucre will be targeting the IT and telecoms trade press and the national business media.

Jam, the London entertainment specialist digital marketing agency, is opening an office in Los Angeles. The agency's clients include 20th Century Fox, Warner Brothers, Universal Pictures and Virgin Media. Jam, founded by Daniel Robey in 2004, will manage upcoming LA projects such as a campaign for Bride Wars starring Kate Hudson and Anne Hathaway.

PHA Media has been brought in by online watch retailer to handle its PR across the board. The website allows people to buy and sell luxury watches including Rolex, Patek Philippe and Breitling makes. The agency will target the consumer and trade press.

Stuff, the gadget magazine, owned by PRWeek's parent company Haymarket Media, has hired Diffusion PR to implement a digital campaign aimed at driving visitors to the website. The agency is looking to develop an online community of readers and bloggers around the title using blogs, social networks and online forums.

Hot Cherry has appointed James Booth as a non-executive director. Booth is the former CEO and co-founder of Tangozebra, which was bought by DoubleClick in 2007. Hot Cherry has also won an account with 123WebTV, a search engine for all web TV programmes and movies.

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