Gowers will serve as the School's interim head of external relations, reporting directly to Dean Robin Buchanan.
The role is focussed on designing and implementing a communications strategy that embraces brand, e-marketing, media relations, and marketing coordination across the School's postgraduate and executive programmes.
Gowers said: ‘This role presents an exciting opportunity for me to make a real impact. In a globalised business and financial world, management models are under increased scrutiny. Business schools are at the forefront of management and leadership, redefining business models and teaching best practice techniques and ideas.'
He continued: 'My priority is to ensure that London Business School has a communications strategy that deals with the market challenges and ensures a clear, consistent voice across programmes and markets.'
Gowers left his role as Lehman's head of corporate communications and brand strategy for Europe and Asia days before the bank's eventual collapse in September. He had been at the institution since 2006, having previously spent twelve years at the FT, launching FT Deutschland and rising to edit the FT itself in 2001.
He was also approached by Gordon Brown to lead an independent review of the UK's framework for intellectual property rights. The Gowers Review of Intellectual Property was published in December 2006
