Agency to boost Polo event

Polo in the Park, designed to bring polo to the masses, has chosen Pitch as its retained agency

Polo in the Park: Pitch to promote
Polo in the Park: Pitch to promote

The new event, which will take place at Hurlingham Park from 4-7 June, marks the first time that international polo has been played in central London since 1939. The idea is part of a venture by World Polo Ltd to establish a global franchise-based polo tour.

The five figure brief is to raise awareness of the event and attract sponsors. Pitch will be targeting the trade, consumer and business media.

Pitch and World Polo hopes to make the sport more accessible and engage a new generation of fans.

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