Captive Minds won the 12-month account following a three-way pitch. It will handle both consumer and trade press and will particularly emphasise the educational side of the attraction.
The agency will attempt to establish key trade partnerships as well as driving visitors to the attraction through the consumer media.
The London Bridge Experience was only opened to the public in February this year. It charts the 2000-year history of the bridge using actors and Hollywood-style special effects. The Experience includes the London Tombs, which is set in the catacombs of plague victims. More than 30 skeletons had to be removed during construction of the attraction. The exactness of the location will be used to differentiate it from rival 'terror' attractions.
Captive Minds co-founder Alex Rayner said the pitch, during which the team had a tour of the attraction, was 'fricking terrifying.'