Wine brand turns to Sauce

Fairtrade wine specialist, Origin Wines, has turned to food and drink agency Sauce Communications.

Sauce: Fairtrade wine account

Sauce Communications won the £20,000 brief in a six-way pitch. The incumbent agency is Greenrow.

The agency will be handling the PR for fairtrade wine brand Fairhills and Camden Park, a range of Argentinean wines. Sauce will also work on a third brand in the New Year.

The Fairhills brief accounts for 80 per cent of the PR campaign and is consumer-based. Sauce will attempt to highlight the community work that the label does in South Africa, where the wine is produced.

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