Sauce Communications won the £20,000 brief in a six-way pitch. The incumbent agency is Greenrow.
The agency will be handling the PR for fairtrade wine brand Fairhills and Camden Park, a range of Argentinean wines. Sauce will also work on a third brand in the New Year.
The Fairhills brief accounts for 80 per cent of the PR campaign and is consumer-based. Sauce will attempt to highlight the community work that the label does in South Africa, where the wine is produced.