Opinion: From our Readers - Big challenge of trust in the financial sector

Anthony Hilton raises an interesting point about perception and reality (News, 24 October). But the 'sudden' collapse of trust has been years in the making. For the past decade, Edelman has tracked the growth in credibility of peer group communications at the expense of the top-down, CEO-led kind - and what we see today is merely a practical application of that trend.

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