Posted by Jim Horton
27 October: The economy is so bad that companies are faced with a choice - to hide from the media or to continue to work with them. The reflex reaction is to hide, even if a business continues to do better than expected in the downturn. 'Better than expected' may mean missing guidance but making a profit. For many CEOs that is too much to bear. They see such periods as a time to concentrate on keeping their businesses upright.
NO MORE EXCUSES!
Posted by Kristin Maverick
27 October: So because social communities are filled with too niche a community of enthusiasts, you don't think you'll be reaching your consumer? The Cone report shows differently, along with other surveys that prove users are on social media. Stop giving reasons NOT to engage and start thinking of ways to do it.
CARTER'S DIGITAL UK
Posted by Stephen Davies
23 October: As reported in The Guardian and FT, the minister for communications, technology and broadcast, Stephen Carter, is planning a report called Digital Britain that, according to the FT, will help reboot the UK's battered economy... the report will address how to fund public-service broadcasting, super fast broadband and... 'cement the UK's position as a world leader in the knowledge and learning economy'.