Youth Music, the charity that gives disadvantaged children access to making music, has awarded two projects to Seventy Seven PR. The agency will attempt to obtain coverage for Youth Music Week, as well as launching a report in early November that shows the link between computer games such as Guitar Hero and children's willingness to learn real instruments.
The No Surrender Trust, the first social networking site for people with cancer, has brought in film PR specialist Jam to promote the site to doctors, nurses and parenting press alongside national media. The new site is badged: 'The first social network that nobody wants to find their friends on.'
The Children's Society is running a month-long campaign to encourage parents to read to their children. It is using the results of a survey of teachers to show that bedtime reading can help a child develop confidence, concentration and vocabulary.