Firms scale back on PR

Comms directors are battening down the hatches to ward off the effects of the credit crunch, with nearly a fifth preparing to scale back agency support in 2009.

This grim outlook comes from a new survey of comms directors by PRWeek and Brands2Life.

Further, 11 per cent of comms bosses interviewed in the survey revealed they had already been asked to trim their in-house teams.

However, the results also offered some rays of hope for the industry. Just under a quarter of comms directors said they had come to rely more on their agencies' input in recent times, and nearly three-quarters said company leaders now took PR seriously and understood what it could do for a company.


See this week's feature for full analysis

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.