Red Bull switches to start-up agency

Red Bull has ceased working with Exposure and turned instead to the new shop recently set up by the agency's former MD Mark Stringer.

Red Bull: switches agencies
Red Bull: switches agencies

Pretty Green has landed a brief which includes promoting events and stepping up the brand’s involvement in freesport and music projects. The fledgling agency will be targeting the mainstream, lifestyle, sport and freesport media.

Stringer left Exposure earlier this year after 10 years following a split with the board (PRWeek, 28 February). Red Bull is Pretty Green’s biggest retained client since it was founded in July. Pretty Green currently has a team of six staff but is looking to recruit more people to work on the account.

Exposure director Heather Ogie told PRWeek the agency had resigned the Red Bull account.

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