The No Surrender Trust has brought in film PR specialist Jam to help promote its social network which is badged: 'the first social network that nobody wants to find their friends on'.
Jam is targeting doctors and nurses through the NHS publications, parents through parenting sites and health and fitness pages. It will also target national media to raise the site's profile.
The site was set up by 33-year old Jason Boas who was diagnosed with pancreatic cancer and give less than a year to live. He wanted to set up a site that allowed users to vent their feelings, upload video blogs, meet friends and chat, and offer support, advice and encouragement for those that needed it most. Singer KT Tunstall is a charity trustee.
There is a site called Planet Cancer in the US, but this is the first site of its kind in the UK.
