Media: WEB barons

What is it? Political commentary website
Deadlines: Updated daily
Staff: 12
Circulation: Too soon for figures

- Who are the web barons?

The Daily Beast is the digital brainchild of Tina Brown, ex-editor of Vanity Fair and The New Yorker. Brown runs the show with the help of Edward Felsenthal, former deputy managing editor of the Wall Street Journal, and Caroline Marks, a former general manager at Comcast Interactive Media.

- Get the tone right

The website sits in between the liberal The Huffington Post and the right-thinking Drudge Report. About a third of content is original, with columns from former John McCain adviser Mark McKinnon, historian Sean Wilentz and satirist Christopher Buckley among others.

- Approachability

Marketing director Debbie Fink says: 'A lot of our content is news based but we are open to pitches.' Email

PR friendly score 5/10.

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