The new group, named Broadgate FinTech, will be led by Cre8 Results' co-founder Julia Royle, who joins the agency as an associate director.
Cre8 Results' senior account manager Nicolle Farthing, and senior account executive Tania Vie Riba, have also joined Broadgate to work in the new division.
Roland Cross, director at Broadgate, said: 'Technology plays an ever-more crucial role in financial services. Julia and her team of specialists will ensure we maximise the results of our financial technology division and service all corners of the financial services market.'
Royle co-founded Cre8 Results as a specialist press and analyst relations agency for the financial technology sector in 2002.
She has almost 15 years' experience in media relations and corporate branding in the tech sector.
The merging of its PR team with Broadgate spells the end for the Cre8 Results brand.