Toni Mascolo, the founder, CEO and chairman of the hairdressing company, is hoping that Bottle PR can make him a household name in the same league as fellow croppers such as Nicky Clarke and Trevor Sorbie.
Mascolo opened his first salon in Clapham, London, 45 years ago, but has kept a low profile until now.
He will be awarded an OBE for his contribution to British hairdressing this month, and Toni & Guy is using this opportunity to increase Mascolo's profile in the media.
Bottle PR will be promoting Mascolo's success as an entrepreneur and Toni & Guy as a family business. The agency is hoping to secure profile pieces and features in business publications and the national press.
Bottle PR won a competitive two-way pitch for the account and will work on a project basis.