The City award went to Lansons for its campaign to promote the flotation of Stobart Group on the London Stock Exchange. The agency drummed up big publicity for the relatively small IPO by parking a Stobart Lorry outside the LSE and issuing all media and analysts with model Stobart trucks.
Weber Shandwick took home the corporate award for its campaign to launch MasterCard's new PayPass ‘Tap & Go' technology for making small purchases. Despite the fact the technology had been widely previewed in the press, coverage of its roll-out was boosted by carpeting London's Millennium Bridge with millions of notes and coins and a special preview of film The Bourne Ultimatum, which featured the card.
Other sector winners included McDonalds in corporate communications and corporate publications for its quest to challenge the term ‘McJob' which had appeared in the Oxford English Dictionary.
Corus Strip Products UK won the internal comms award, for a campaign aimed at creating a sustainable steel industry in Wales and bringing back pride, professionalism and pace to the industry.