Wine Rack, which has over 200 branches, is part of First Quench Retailing. The company includes Threshers, The Local, and Haddows, and operates around 1,500 shops across the UK.
Focus PR has been hired to launch the redesigned Wine Rack stores, following a competitive pitch. The agency will be targeting the lifestyle media and hopes to position Wine Rack as a modern and approachable retailer.
The account team is headed up by Focus PR managing director Hilary Meacham.