The agency has been brought on board following a non-competitive pitch having previously handled PR for the launch of its photo developing service, Jessops Jpics, last month.
The consumer-centred brief includes support for both the Jessops brand and Jessops Jpics across core sectors of the media through features, events and reader offers. The ultimate aim is to drive footfall to its high street stores and website hits.
Karen Lamerick, head of marketing for Jessops said: ‘The launch of Jessops Jpics required the gravitas of an experienced, energetic agency. This is exactly why we chose more2; their enthusiasm and passion for our brand was clear form the outset and we have been delighted with the results achieved.'
The account will be led by Indy Carmichael, senior account director at More2 PR, who will report into Lamerick.
More2 has considerable experience in the sector, having managed PhotoBox's consumer PR account from 2005 before it went to Custard earlier this year.