A1K9 is headed up by Charles Wall and this is the first time he has taken on PR support. Media House International was awarded the account without a competitive pitch.
The dogs, which are mainly German Shepherds, are used by high net worth individuals who have concerns for their family's safety. Media House will be targeting the super rich throughout Europe, the US and UAE.
The brief consists of media relations activity and the agency will target the Sunday newspapers and upmarket magazines. It is already in talks to do a TV documentary on the subject.