Money lender pushes for greater coverage

A high street money lender chain has called in Mere PR as it looks to cash in on the credit crunch.

Mere PR: Cash Generator win
Mere PR: Cash Generator win

Cash Generator, a 'buy, sell, loan store', has handed a 12-month account to the Hale-based agency as it plans to double the size of its network to 160 outlets within five years.

It recently underwent a management buyout and aims to have 100 stores open by the end of next year.

Cash Generator has asked Mere PR to raise its profile with a new audience of BC1s.

The agency will attempt to gain sustained coverage, create buzz around new store openings, attract franchisees, drive footfall to existing stores and handle all external and internal communications.


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