Opinion: From our Readers - PR needs to step up a gear in times of crisis

Whatever credibility remained with beleaguered banks last week has gone up in a puff of smoke.

The debacle surrounding the Government's rescue plan, with two high street banks denying they had asked for any cash, and a further player keeping its own counsel, may mark a turning point for corporate comms.

Less than a day after the attempt to appease the market, they welcomed the bail-out with open arms.

When you are up against the wall, it is easy to lose sight of the real issue - the responsibility of comms professionals to keep clear and honest lines of communication open.

The past few days have not been our proudest moment and now is the time for comms professionals and regulators to review whether the system surrounding stock market announcements has served all stakeholders well, or contributed to the carnage we've all witnessed.

- Christian Hannestad, partner, The Communications Business

Email letters (200 words maximum) to prweekletters@haymarket.com.

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