Who are the web barons?
Doctors Aidan Macfarlane and Ann McPherson answer health questions from embarrassed or confused teenagers. Macfarlane writes character 'Pete Payne's daily blog. Funding comes mainly from the Department of Health.
Get the tone right
TeenageHealthFreak.org is the leading teenage health website and answers questions people do not dare ask. It covers body worries, sex, relationships, health products and treatments. Target audience is nine- to 15-year-olds. Although the website does not exclusively cover beauty items such as acne treatment, it links to these products, and is happy to hear from industry bods promoting them.
The website's many links means it is on the lookout for other health sites that can be offered to its users as advice.
PR friendly score: 5/10