Technology: hands brief to WS

Weber Shandwick has landed a six-figure PR account from, as the price comparison website seeks to gain a stronger foothold in a growing market.

The agency fought off Consolidated PR and Staniforth to win the business.

It will now attempt to make stand out from its competitors in a saturated but expanding market, which is dominated by Moneysupermarket. com, and

The agency will stress that the website has been around since 1995 and will promote it as user-friendly and comprehensive. The site will also be redesigned.

Weber Shandwick will also deal with concerns that price comparison sites are misleading consumers. Most price comparison websites receive a commission when companies they review gain business. Consumer watchdog Which? recently suggested people might get better deals by going directly to the retailer.

Wealth management business AWD Chase de Vere recently sold to a group of independent investors. Winston Eavis, account director at Weber Shandwick who will lead the retained account, said the website will try to retain independence.

According to Which? the top comparison sites are, and In April the three websites had a combined total of more than 6.5 million unique visitors.

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