Mars agency shake-up

Confectionery giant Mars is putting out a major account to pitch as it looks to shake up media tactics around its key snack brands.

The brief is believed to include all consumer-facing PR on its entire confectionery range - currently split between Jackie Cooper PR and Ketchum.

Mars owns Snickers, Galaxy and Twix and industry insiders speculated the account was worth more than £500,000.

The firm has drawn up a shortlist that includes the incumbent agencies. PRWeek understands that Mars is not looking to replace JCPR and Ketchum on its pet-care or wider food brands such as Uncle Ben's and Dolmio.

Mars recently brought in Freud Communications to handle public affairs and corporate PR.

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