Former C&W boss in India

Shore has been appointed CEO of Vaishnavi Corporate Communications (VCCPL), based in its Delhi office.

The privately owned company is one of the biggest in India with a presence in 31 cities across the country.

Shore presides over a staff of 300. Part of his brief is to look at how to meet the international needs of the company’s clients, which include Qatar Airways, Reed Exhibitions and Ebay.

The agency also works for Tata Group, the Indian firm that bought Jaguar and Land Rover from Ford earlier this year.

‘India has gigantic potential’, Shore told PRWeek. ‘It has the highest calibre of people which is a tribute to the wonderful education system here and the scale of the opportunity is immense.

‘Look at the recent evidence of Indian businesses’ international expansion. The time has finally come for Indian business to be on the world stage.'

Shore headed up Cohn & Wolfe’s UK business for five years, before leaving last November.

He then took what he described this weeks as ‘a wonderful mid-career break’ prior to joining VCCPL.

He was widely respected in the UK PR industry and praised for being an ‘inspirational maverick’.

He was replaced by former Freud Communications MD Fiona Noble this summer. Cohn & Wolfe is now in the process of merging with sister company GCI.