Who are the space barons?
The team writes Star magazine as well as Hot Stars. Overall editor of the celebrity gossip titles is Busola Odulante, with Anna Pointer as her deputy editor.
Get the tone right
Hot Stars loves its celebrities, with everything from celeb fashion to diets, love lives to home lives, and especially the naughty things they have been up to. Pointer admits: 'Our ideal story from a PR person would be an exclusive of a celebrity doing something they shouldn't be.' It also has travel features, particularly celeb hotspots. Think Ibiza, Rhodes and Marbella.
Approachability
'We are absolutely open to PR pitches of general celebrity interest,' says Pointer. 'Email news to our editorial assistant Emma Donnan and myself for any luxury and upmarket travel pieces that would suit our audience.'
PR friendly score 7/10.
