From next month, director of comms Sandie Dawe will work purely on London 2012 initiatives; head of press and PR Patricia Yates becomes head of strategy and insight; and publicity manager Tess Sullivan is promoted to destination PR manager.
The UK's main tourism body, which is jointly funded by government and an increasingly cash-strapped private sector, is making 40 per cent of its staff redundant.
Sullivan is considering hiring a retained PR agency to help drive through destination PR initiatives in 2009.
