Travel shop The Saltmarsh Partnership has been brought on board by JLA following a three-way pitch.
JLA is a leading specialist in travel to Central and South America. It offers tailor-made, family and small group tours to all countries within the continent.
The Saltmarsh Partnership account team will be headed by company director Susie Tempest.
The agency is charged with promoting JLA's full range of flights, holidays and adventure breaks to UK consumers. It will also be focusing on promoting its green credentials.