Freud 'most influential PRO in London'

Matthew Freud, chairman of Freud Communications, is the most powerful PR in London according to the Evening Standard.

Freud: most influential London PRO
Freud: most influential London PRO

The paper's list of the 1000 most influential people in London is out today. It includes 27 individuals working in or connected with the PR industry, compared with last year's 26.

The list is divided into 22 categories. Freud is listed in three of the categories – business, social London and film, in which he makes the top five.

Conservative director of strategy Steve Hilton features in the top five of the politics category. Portland PR MD Tim Allan, Gordon Brown's specal advisor on media Damian McBride, communications minister Stephen Carter, Brunswick founder Alan Parker and Tory director of comms Andy Coulson also feature further down in the same category. Hanover MD Charles Lewington also appears in the 'up and coming' section.

London Mayor Boris Johnson's director of comms Guto Harri appears in the 'running London' section and lobbyist Derek Draper appears in the 'social London' section.

Finsbury's senior partner Roland Rudd is listed in finance, Karla Otto owner of the eponymous agency is listed alongside Starworks MD Nicky Bidder in fashion, and Bacchus PR’s Anouska Menzies features in the food category. Network London MD Maureen Mills is in the top five for food.

Bolton and Quinn senior partners Erica Bolton and Jane Quinn also make the top five in art and design.

Tesco's corporate and legal affairs director Lucy Neville-Rolfe appears in retail and PTA Associates owner Peter Thompson appears in theatre. Brunswick senior partner Susan Gilchrist appears in two categories.

Other entrants include Outside Organisation founder Alan Edwards in music, Fishburn Hedges MD Simon Matthews, former Friends of the Earth executive director Tony Juniper, Plane Stupid media spokesperson Josh Garman, Mark Bolland Associates chairman Mark Bolland, Charity Comms boss Joe Saxton and Alan Johnson's strateigic comms advisor Jo Revill.

Brown Lloyd James is handling the PR for the list.

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