The first is the need for supplier co-operation: you can hardly find a food or drink product with a more emotive history than baby milk, so it's not enough for a respected brand or trade body to trumpet their own safety and purity. They also need to be seen to be supportive on behalf of a global industry.
At the same time, there is a drive for increasing quality and food safety. Increasingly, suppliers and large retailers are driving this process, motivated by their own need to maintain consumer confidence.
Chris Woodcock, MD, College Hill.
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