- Who are the space barons?
The editor of asos (full name: as seen on screen) is Rebecca Holman, with Gemma Exley as associate director. Recent contributors include The Observer's ecological writer, Lucy Siegle, who examined fashion followers developing a conscience.
- Get the tone right
This is a fashion magazine through and through. It prides itself on being an accessible outlet for designer pieces as well as affordable clothes. Accolades include the PPA Customer Magazine of the Year Award picked up in May this year.
- Approachability
'We are almost entirely led by the products asos.com will be stocking,' says Holman, so find these out first. Editorially speaking, it covers travel, entertainment and celebrity, so only approach these topics as a way in.
PR friendly score 5/10.
