Posted by Katie Rocket
28 September - Here is my take on how to get started in understanding social media: 1. Set up google alerts for terms of interest - even generic ones like 'online PR' or 'social media' bring interesting results. 2. Get FeedDemon or a similar RSS feed and start subscribing to blogs. 3. Join Twitter. Honestly, you have to. The more you use it, the more you get out of it. 4. Start a blog - it gives you an idea of how blogs work and their etiquette, which is vital if you're a PR person hoping to target bloggers.
- Avoid web 2.0 rush in
Posted by Simon Collister
28 September - Everyone seems to 'get' web 2.0 and want a digital empowerment strategy as standard. But in the rush to 'tick the boxes' (as I heard one client remark recently) there is the real risk of entirely misunderstanding what changes are really happening and why.
- Tech brands success
Posted by Tim Dyson
24 September - I'm not a huge fan of the Interbrand global study as its methodology means many large private companies get left out but it is nevertheless useful. This year's study shows that tech brands continue to play an increasingly important role, while not surprisingly financial services brands are struggling. I'd love to see how much these brands spent on PR and advertising.