Ferrari hires PR support

Sports car manufacturer Ferrari has brought in PR support as it prepares to open the first ever Ferrari store in the UK.

Ferrari: first UK store launch
Ferrari: first UK store launch

Jori White PR won a three-way shoot-out to land the six-figure account with Ferrari ahead of its first foray into the UK retail market.

The high-end UK Ferrari Store is expected to open in November. It will be based in London’s Regent Street and will stock branded merchandise. The London store opening is part of a global plan by the brand to open more than 40 retail outlets across Europe, North America, Asia and the Middle East.

The company already has 22 stores worldwide.

Jori White PR will attempt to secure media coverage for the launch by targeting Ferrari owners, fans and others who want to be associated with the brand.

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