Southern joins the digital healthcare team from OnMedica, where he was head of project management.
In his newly-created role he will provide support across Fleishman-Hillard's three healthcare teams: healthcare PR, healthcare public affairs and the medical education division Remedy. He will also work closely with the agency's digital team in London.
At OnMedica he was responsible for e-communications programmes across a range of therapeutic areas. He is also a qualified pharmacologist and has worked agency-side for ten years specialising most recently in digital healthcare.