DADA will attempt to establish the company as the leading player in the Scottish market while there are relatively few competitors in the region.
‘I think that regional based agencies are best tasked to look after their own media’, said Transform’s head of PR Shami Thomas. Thomas said she had found differences in the profile of Scottish and English customers and this translated to the need for a different approach to the media.
Scottish customers, she said, were less happy to be used as case studies, whereas more English customers were ‘quite happy to get their boobs out in the press.’
The activity kicks off with an event at the Glasgow clinic in October, which will explain the latest surgical and non-surgical procedures that Transform offers.
DADA’s eight-month account was won following a three-way shootout. Brazen PR continues to handle PR for Transform’s 20 English clinics, and has extended its remit to include events work.